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I've been asked loads of times about the art fairs I do, by folks who haven’t ever been to one before. I’m so sad that some people don’t come because they’re worried they might look like a numpty and get something wrong. So I thought I'd jot down my top 10 tips for anyone considering buying art at art fair this year - there is no need to be nervous and you're going to have a great day out with my easy guide.  This is my stand at last year's Contemporary Art fairs, Surrey.
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There is buzz as I arrive at an art fair. Friendly, full of anticipation and the joy of seeing plenty people after a few months of flying solo in the studio creating new work. Many artists on the circuit know each other and have done for years. Whilst unloading our cars and vans laden heavily with canvases, sculptures and passpartout, there are hugs and kisses abound as everyone says hello and makes their way to their stand - Their home for the next few days.  Here I am with fellow artists, Carole, Dianne and Alce celebrating our love of colour with Super Slacks Sunday. Unless you're already an experienced art collector, the thought of buying an original piece of art might feel daunting, but with these tips you’ll have the confidence to choose art for your home, that suits your style and budget.   Image from Contemporary Art Fairs (Surrey) Do you wish you knew how to navigate your way into the art world?
I've got Seven reasons why you should to come to an art fair.  Phil and I enjoying a walk in the New Forest How to make new year resolutions you can really stick to.  Painting in my studio; the best bit of the job! A friend of mine has just posted on Facebook that they "have their accountant's hat on" doing their books for the year and she feels like her head is about to explode! Doing the books is probably my least favourite job each month, but at least it means that my accounts are up to date and my tax return will be sent jolly soon, rather than waiting 'til the last minute! It's true. I'd rather be painting. I think sometimes, when I proudly tell people I'm an artist, they have grand romantic schemes that artists sit around in cafes, drinking wine, and discussing philosophy, politics and art all day. Then suddenly the muse will strike and they will head back to the leaky garrett and create the next masterpiece ready for the salon to judge in the next season! Perhaps the modern English reality isn't that artists are sitting about in those cafes all day, but I'm still fairly convinced that lots of my friends think my life consists of getting up late, faffing about all day, taking the dog for a walk in the evening, seeing a beautiful sunset and heading back to the studio and magically painting it. The reality simply isn't the same. And I'm not complaining one bit. My artistic life is wonderful and I thoroughly enjoy it but it's definitely hard work. There is a big difference between sauntering along a country lane considering the beauty of the sky whilst the dog sniffs around in the hedge, Compared to lugging your easel and painting equipment about, then setting up for a day of en plein air painting. Concentration is required to really analyse the landscape around you. Sketch after sketch, considering light, colour and composition. The sketches produced on those en plein air days will help you in the studio the next day, the next week or even next year. Most recently I've completed a commission for a couple of beautiful white park cattle (I'll blog about that in more detail next week). The starting point for the commission was visiting the farm to see the cows in all their glory and getting some reference photos and sketches. I don't mind admitting that I came home covered in mud....only it wasn't just mud. I'll leave that there I think.  My stand at last week's Reading Contemporary Art fair A couple of weeks ago I was blogging about art fairs. Whilst they have, thus far, been very successful for me this year, they are hard graft. Loading, unloading, standing up for three days selling your wares, doesn't fit into the romantic/starving artist myth. But hey, a girl's gotta eat and if I paint it, I have to sell it too. The business of running a business is interesting, varied and exciting.
It definitely doesn't involve swanning about in a Parisienne cafe...more's the pity! In fact, I'm just about to log in to a webinar about effective online marketing...it'll probably tell me to write to blog! A couple of weeks ago I wrote a blog about the art fairs coming up this spring. Well here I am at the first of this year's. Yesterday things were all a buzz as artists from across the country arrived at Farleigh Road farm shop where this year's Bath Art fair is being held. Seasoned regulars and brand new emerging artists alike unloaded their cars and vans and started to set up their stand yesterday. It's always really exciting to see how other artists present their work. And as a visitor be amazed at the striking variety of art on offer here this weekend.
Last night's private view. Sometimes artists feel a Private view is just an excuse for people to wonder about chatting and drinking wine! I rather enjoy a private view; visitors were really engaged with the art. I had so many lovely conversations with people. One visitor to my stand "this is tremendously exciting, I've never been to a private view before".There was a really lovely friendly atmosphere here yesterday evening and I am really looking forward to the whole weekend.   If you have never dared to venture into an art fair then this weekend is your chance. Bath Art Fair is situated in Farleigh Road just off the A36 between Frame and Bath. It's easy to find, as there are plenty of signs including AA signs. Put BA2 7NG in your Sat nav. When you get here there is free parking -which explains why the fair is not being held right in the centre of Bath! You get to browse around our marquee and see over 50 of Britain's leading artists showcasing their work. There is no obligation to buy, you get to chat to the artists and find out their inspiration for their work. You'll be tempted I'm sure. There's even a charity stand for Dorothy house where artists have donated small pieces and previously loved works from their collection to charity. You could pick up a quality piece for a real bargain! You can stay for as long as you want, stop and have a nice cuppa and slice of homemade cake in the cafe. The wonderful thing about an art fair of this kind is that there is no need to feel intimidated. The artwork ranges in price and most artists have some more affordable pieces, or limited edition prints that present real value for money. Equally if you are looking for that perfect piece to set off your favourite room in your house there are some larger, beautifully finished pieces ready for you to take home. There really is something for everyone. So I really hope to see you at some point this weekend. Opening times are: Friday 7th April 11am to 7pm Saturday 8th April 10am to 6pm Sunday 9th April 10am to 5pm  Why my packing will ensure your painting will arrive safe and sound when you order from me. When I travel to exhibitions and art fairs, like many artists I use Stiffy bags. These are bagsmade from reinforced bubble wrap, they are reusable time and time again and they enable artists to quickly and safely move their paintings. I love them and use them all the time! However when I'm packing my paintings to be transported by post I have to be significantly more careful. Postage and shipping can be a problem, but not for me! Most of my paintings are oil on linen canvas. They are quite light. However they can be fragile the most common problem with transporting an oil painting will be a dent. How many times have you ordered something on the Internet to find a significant dent in the side of the box? If there is a big book inside there is no problem but if there is a painting could be ruined. So here are the layers that go into making sure your painting will arrive without a dent or scratch regardless of how beaten up the box might look on the outside! The very first layer in my painting-package-sandwich is a layer of archival tissue paper this ensures that the painting surface arrives in perfect condition. Archival tissue paper is acid free and feels soft to the touch.  The next layer is simply a layer of package film to keep the tissue paper in place. The next layer is a layer of cardboard on either side of the canvas; this is essential to keep the canvas free from dents during transit. The inside layer of cardboard is cut to fit inside the frame keeping the campus really safe and secure.
Then I wrap the entire painting in a few layers of bubblewrap. I have a huge role on hand in my studio and I'm very generous with the bubblewrap! After a couple of layers I then cut another two pieces of cardboard. Remembering that the painting has now grown a little! Then I wrap another few layers of bubblewrap around the painting/ Remember the painting is now completely cosy with four layers of cardboard and about eight layers of bubblewrap. Then I put my fully wrapped painting into a cardboard box. Sometimes I will have a box that fits as I will recycle the boxes that my canvases arrived. So in this instance a 60 cm canvas now fits perfectly in an 80 cm box. Finally I will tape up the box firmly with parcel tape and “fragile” tape
If I haven't got an appropriate sized box I can make one. I use a sturdy type of cardboard and plenty of gaffer tape and parcel tape will keep it in position.
Over the years I have used a variety of different carriers, it really depends on where you live! Thus far my packaging sandwich has worked extremely well as I have never had a customer faced with the horror of received in damaged painting. So if you've been thinking about buying a painting from me online, but you're worried about how it will ever get to you; don't panic the packaging will make sure your painting arrives safe and sound. If you sign up for my newsletter you'll get FREE POSTAGE AND PACKING on any order placed on 24-26th March. Beautiful limited edition prints, ready mounted. I often sell limited edition prints directly from my website. Sometimes people have already seen the original painting at an exhibition in Salisbury or at one of the art fairs I attend, and have decided to have a print of it. Other times they have simply seen my website and can't resist buying a print. It is a lot less scary to buy a print from a website than buying original art as the prints are significantly cheaper than originals, and they are also usually smaller! My prints are sold with the mounts and backing board included. This means that the print is shipped to you flat. It also means the print is nicely protected. And in addition is much cheaper for you to frame it. I tend to get my prints made to fit standard size mounts, which also makes things a little cheaper for my customers.  I begin by making sure my work surface is completely clean. This might sound obvious but as an oil painter there are often wet paintings in the studio, so by far the simplest way of making sure I have a clean surface is to get some clean white mounting board as my surface to work on that way I can ensure that aren't any stray splatters of wet paint that would ruin the print. I also make sure I have all the things I need to hand, masking tape, craft knife scissors and glue. My mounts, backing boards and cellphone wraps are prepared by my framers.   My prints are printed onto beautiful museum quality watercolour paper, and arrive from the printers wrapped in archival paper. I remove the print from the paper, sign it, number it and then it is ready to be mounted. I turn the print over and attach it to the inside window mount with masking tape. Masking tape is used because it is strong enough to hold the print in place but it is also easy to remove with out ruining the print itself. Next I apply a dab of glue to each corner of the inside of the window mount. This is to keep the backing board firmly in place. The glue does not touch the back of the print at any point to ensure that you are able to remount it at a later date if you want to without damaging the print itself. The backing board however does keep the print in good condition and can be used again if you buy a frame that fits the mount.
 When I post my prints they are also placed in a sandwich of bubble wrap and between two sheets of thicker cardboard before being wrapped in brown paper and sent to my customer. To bigger the print the thicker the sandwich has to be! I am looking into getting larger prints created of my work which would come with a white border but without a mount. And would be shipped in a cardboard tube. I would be very interested to hear your thoughts on this.. Would you prefer an un-mounted print posted to you rolled up? Or do you prefer the ones that are already in a mount for you? I'd be interested to know. Thus far this method has work as all of my customers have always been happy with them arriving in perfect condition.
Last night I was sitting in a pub discussing art!
Loving art, making art. Buying art, selling art. The five women I was discussing art with are all local artists and we will be exhibiting, selling and making merry at Salisbury Christmas market starting on Thursday (24th of November - 4th of December). We were discussing our prices, how many cards to take, what size prints, where to place a print racks and how many originals we might be able to squeeze into our beautiful Christmas chalets. One of the artists, Sally Firino, told us about the "Just a card" campaign and it really struck me how important this is this Christmas. 
Just a card began with a simple quote.
“If everyone who’d complimented our beautiful gallery had bought just a card we’d still be open.” The buying public said they were often embarrassed to make a small purchase as they felt it appeared mean. People always need cards, but any item lovingly created is surely worthy of a purse raid...
Whilst you are doing your Christmas shopping, don't feel embarrassed if all you buy from us is Just a card - you'd be amazed at how that helps.
For an independent, sole trader simply setting up a small market stall is a huge undertaking. It's not just about getting enough stock printed and wrapped but it's about all of the things you have to do to make that stand beautiful, the checklist is endless: fairy lights PAT tested, tool box, exhibition box, card payments, shelves, boxes, cases, tables. Fireproofing your tablecloths! Seriously. There are any number of things, other than the items themselves that we will need to bring. This perhaps explains why some things that you buy from a local artisans might be a little bit more expensive than if you buy it in Tesco's, but I urge you, with all my heart, resist the temptation of buying a print from a big department store this year and buy one from a local artist and if you can't buy a print actually just a card is still appreciated.
I have done several art fairs, agricultural shows, and craft fairs this year and happily it's been a good year. But at every single event, without fail, I will hear other artists waxing lyrical about "if every single person who said they loved my work had bought something this would've been an amazing fair". 
I also keep on hearing about people lamenting the loss of independent shops and restaurants, sad that the High Street that they walk down looks exactly the same as the High Street at the other end of the country because everything is owned by huge multinational companies. And how many of us have been very upset to discover that some of these huge companies don't appear to be paying the tax that they perhaps should be?
So this year my challenge to you is to go and buy something from an independent maker. If you're in Salisbury I'd love to see you at Salisbury Christmas market where I can absolutely guarantee there will be some amazing Christmas gifts for you to be able to buy for your close friends and family. But across the country there will be small independent businesses who will be delighted if you pop in and buy from them - even if its only a small purchase. We absolutely need the support of the people around us. There may be a tightening the belts happening this year for a variety of reasons, but whatever your Christmas budget try to make sure a small portion of it is spent in an independent shop, or with an independent artist, or with a local farmer. You might not be able to measure the difference that you make but if every single one of us started with "just a card", some independent businesses will be able to keep going into 2017. Remember too, if you pick up somebody's business card or postcard please stick it on the fridge for future reference as we would love to hear from you at a later date. I had an email from a lovely couple four months after they first saw a big painting of mine at one of the agricultural shows that I did this summer. They contacted me months later with an email asking if the painting they loved was still available. I was delighted to package that painting up and send it to them. I'm so pleased they kept my postcard so that they could contact me later on. 
So start with just a card. And if you really really love the work and you're able to buy more than just a card then all the better.
You'll be making Christmas amazing...for quite a few of us! |
Louise LutonArtist This section will not be visible in live published website. Below are your current settings: Current Number Of Columns are = 3 Expand Posts Area = 1 Gap/Space Between Posts = 24px Blog Post Style = card Use of custom card colors instead of default colors = Blog Post Card Background Color = current color Blog Post Card Shadow Color = current color Blog Post Card Border Color = current color Publish the website and visit your blog page to see the results Archives
February 2023
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